Earlier this year, Crayola tragically announced the retirement of its beloved yellow crayon, Dandelion. Shortly after, it became apparent that the classic 24-pack would never be the same.
Perhaps in an effort to help fans through the grieving process, the company quickly unveiled Dandelion?s replacement ? a nameless blue crayon ? along with an announcement that its official pigment title would be chosen by the public.
The #NameTheBlue campaign was born.
The campaign officially closed last week, but not before a frontrunner suggestion emerged, thanks to ?Moonlight? playwright and screenplay co-writer Tarell Alvin McCraney.
?Chiron,? he tweeted, with a link to coverage of Crayola?s new blue, referencing the main character of the Oscar-winning film about a young, queer black man coming of age in Miami, Florida.
Barry Jenkins, who also co-wrote and directed the movie, shared the message, and a flood of retweets rolled in. One look at a still from ?Moonlight? ? or a quick reminder of the movie?s defining line, ?In moonlight black boys look blue? ? made it clear to many that ?Chiron? is the perfect choice for Crayola?s deep new pigment.
The blue crayon has been temporarily dubbed ?YInMin,? a mashup of the elements that make up the color ? Yttrium, Indium and Manganese. Researchers in Oregon ?accidentally? discovered the specific shade of blue several years ago.
At the moment, ?Chiron? seems to be the fan-favorite name for the Crayola addition. It is, in our humble opinion, much, much better than the alternative: Yes, people have suggested covfefe.
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.